Komodifikasi Nilai Keislaman Pada Poster Produk Sahaja (Analisis Semiotika Roland Barthes)

نویسندگان

چکیده

Sahaja product posters contain Islamic religious symbols to attract buyers. By using the semiotic analysis of Roland Barthes' model, this study aims describe myth values ​​contained in poster. The is done by finding a set signs ​​in poster, then analyzed based on significance first level and second significance. From stage, it produces myths that are attached product. commodification ​​is incorporating teachings Islam posters. results indicate include: first, affirmation teaches cleanliness. Second, raise your hand when praying. Third, kindness or concern for others will flow lead happiness. Fourth, supports zakat alms. Fifth, maintaining cleanliness means health.

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ژورنال

عنوان ژورنال: Retorika

سال: 2023

ISSN: ['2655-5166', '2715-2103']

DOI: https://doi.org/10.47435/retorika.v5i1.1233